When you use email marketing to reach your list of subscribers and followers, you don't always want to ask for help in the body of the email. Some emails can provide updates, share photos and results of successful fundraising events, and tell impactful stories. So how do you request donations and resources without asking for them in the body of the email? Fundraising events are great for raising funds and publicizing your organization's mission. You might prefer to set up a donation button on your website or on your social networks to raise funds throughout the year.
Its volunteer army is also a key source of donations, as studies show that most volunteers support causes with time and money. In fact, 87% of volunteers say that there is an overlap between the organizations they support financially and the organizations in which they volunteer. Rosterfy's partnership with GivenGain can help you manage this process. Don't forget to apply for government or private grants, as these are fantastic ways to receive lump sum payments.
Organizations like Habitat for Humanity rely primarily on volunteers to build housing, which saves millions of dollars in operating costs each year for the organization. Tracking all the volunteer hours that are dedicated to your organization is also essential for certain grant proposals. Organizations such as the American Cancer Society rely heavily on volunteers for their main fundraising event, Relay for Life. It is highly automated and invited volunteers will be guided by the tool to create and customize their peer-to-peer campaigns to make them more effective.
If you publicly recognize your volunteer for their work, they'll be motivated to share their positive volunteer experience with friends and family. Nowadays, social media, email or SMS marketing, press coverage and advertising are the main ways through which charities and non-profit organizations can raise their awareness. Even general CTAs will attract action from people looking to support your non-profit organization, but they may not know how to do it. Often, corporations or law firms, for example, will support the free work done by their staff members.
Between recruiting volunteers, managing budgets, staff, events and a growing need for services, it can be difficult for non-profit organizations to find time for many other things. Many companies also reward their employees who volunteer by donating to the non-profit organization in which they volunteer. Take photos and videos of your volunteers' work in the field, their interaction with their beneficiaries, and other activities. Often, they are excited to re-share the content of their specific volunteer day and also the content in which they are tagged, which, once again, increases the visibility of their organization.